Have you ever walked into a store and noticed posters and signs in a significantly bold color that attracted your attention? That is because certain colors can affect a customer’s mood and spending behavior. Brands use psychology to appeal to their potential customers.
Having a custom awning created for your business will lead to more new customers walking through your door. The perfect awning design and color will send a positive message about your products and services, and could ultimately help you increase sales.
- Green is the color of money, health, nature. Customers usually feel comfortable seeing green inside a store.
- Red is the color of power. It is the most popular color for marketing.
- Orange can mean many things to people. It can evoke a feeling of power, energy or even fun. It is an attracting color for young children.
- Blue signifies trust and wisdom.
- Pink tends to attract females, and usually, signifies sales of feminine products and services catering to women.
- Yellow is also a power color. Typically used to signify caution, it can also exude confidence and fun.
- Purple is the color of royalty and can symbolize luxury products and services.
- Gold also is a royal color that denotes elegance and wealth.
- Brown signifies nature and Earth. It can also be used for stability and relaxation.
- Black can signify elegance and is great when used as a contrast color.